Improving Store Conditions in Ripon – How Heat Reduction Window Film Helped Thomas the Baker
- Solarfrost Window Films
- May 27
- 3 min read
Client: Thomas the Baker.
Location: Ripon, North Yorkshire.
Service Provided: Installation of Madico Nova 70 Heat Reduction Window Film.
Overview
Thomas the Baker, a cherished bakery brand with over 30 locations across North Yorkshire, has long been known for its high-quality baked goods and community-first approach. However, the Ripon store faced a recurring issue—excessive heat build-up from sunlight due to its large external windows.
This led to discomfort for staff and customers, increased energy costs, and concerns about product shelf life. Thomas the Baker approached us to find a discreet yet effective solution. We recommended and installed Madico Nova 70, a premium heat reduction window film designed to control solar heat gain while preserving natural light and shopfront visibility.

The Challenge
Uncontrolled Heat Build-Up: Solar heat gain from direct sunlight was significantly increasing the interior temperature, particularly during the spring and summer months.
Customer and Employee Discomfort: The store was becoming uncomfortably warm for both staff and shoppers, especially near the windows.
Cooling Costs: The shop’s air conditioning system was working harder to maintain a stable indoor climate, leading to higher energy bills.
Product Integrity: Certain baked goods and confectionery items were affected by temperature fluctuations, reducing freshness and shelf life.
Our Solution: Heat Reduction Window Film
To solve the problem, we selected Madico Nova 70, a state-of-the-art spectrally selective window film. It offers exceptional heat rejection with virtually no impact on visible light, making it ideal for retail environments where clarity and visibility are essential.
Why Madico Nova 70?
High Visible Light Transmission (VLT): 72% Allows abundant natural light into the shop, maintaining a bright and welcoming atmosphere.
Total Solar Energy Rejection (TSER): 44% Significantly reduces heat from solar radiation, lowering indoor temperatures.
Infrared Rejection: Over 90% Targets and blocks the sun’s most heat-producing wavelengths.
UV Rejection: 99% Helps protect interiors and products from fading and deterioration.
Low Reflectivity: Maintains a clear view both inside and out, preserving the open, inviting look of the storefront.
Installation Process
The installation process was efficient and non-disruptive:
Site Inspection: We assessed window specifications, heat load, and the unique lighting needs of the Ripon store.
Film Selection & Customisation: Madico Nova 70 was chosen for its balance of thermal protection, optical clarity, and aesthetic neutrality.
Professional Installation: Our installation team carried out the works internally during store hours, coordinating closely with staff to ensure minimal disruption to daily operations.
Post-Install Review: We conducted final checks to ensure flawless adhesion and maximum performance.
Results
After installing Madico Nova 70, Thomas the Baker’s Ripon store experienced immediate benefits:
Interior temperatures reduced on sunny days
Noticeable reduction in glare, improving visual comfort at till and seating areas
Enhanced customer experience and improved staff comfort throughout the day
Lower cooling costs, with decreased reliance on air conditioning
Protected products and fixtures, extending the shelf life of sensitive baked goods and reducing waste
Client Testimonial
“We’re really impressed with the difference the window film has made. It’s cooler, more comfortable, and the shop still feels light and open. The installation was quick and professional—we’re very happy with the outcome.”— Store Manager, Thomas the Baker – Ripon

Conclusion
By installing Madico Nova 70 heat reduction window film, we helped Thomas the Baker in Ripon solve a pressing comfort and energy issue—without compromising visibility or aesthetics. This case demonstrates how advanced window film technology can provide long-term benefits for retail businesses seeking to improve conditions for staff, protect products, and create a better customer environment.
Thinking about a similar upgrade for your store or office? Get in touch with us today to schedule a free consultation and learn how Madico Nova 70 can work for you.
